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<channel>
	<title>nemaworkshop</title>
	<link>http://www.nemaworkshop.com</link>
	<description>nemaworkshop</description>
	<pubDate>Wed, 13 Jun 2012 10:35:36 +0000</pubDate>
	<generator>http://www.nemaworkshop.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Melt Shop</title>
				
		<link>http://nemaworkshop.com/Melt-Shop</link>

		<comments>http://nemaworkshop.com/following/nemaworkshop.com/Melt-Shop</comments>

		<pubDate>Wed, 13 Jun 2012 10:35:36 +0000</pubDate>

		<dc:creator>nemaworkshop</dc:creator>
		
		<category><![CDATA[Officially, the best grilled cheese in New York.   Unofficially, the best grilled cheese on the planet.  ]]></category>

		<guid isPermaLink="false">3581371</guid>

		<description>&#60;img src="http://payload64.cargocollective.com/1/1/50674/3581371/MELT CAMERA 1 FINAL -061312_640.jpg" width="640" height="584" width_o="2048" height_o="1868" src_o="http://payload64.cargocollective.com/1/1/50674/3581371/MELT CAMERA 1 FINAL -061312_o.jpg" data-mid="21647166"  border="0" align="left"/&#62;

Best Grilled Cheese Lands on Planet Earth

Ok so maybe you are not actually going back-to-school but you can still dine like you are.   Word is that the best grilled cheese on the planet has just landed in New York.  Meltshop’s hand-crafted version of this classic sandwich is not just ridiculously delicious but it bring you back, way back – back to when choosing a lunch table was a huge deal.   


&#60;img src="http://payload64.cargocollective.com/1/1/50674/3581371/FINAL CAMERA2-061312_640.jpg" width="640" height="318" width_o="1879" height_o="934" src_o="http://payload64.cargocollective.com/1/1/50674/3581371/FINAL CAMERA2-061312_o.jpg" data-mid="21647156"  border="0" align="left"/&#62;


Fortunately, you don’t have to go to a giant cafeteria and face the creepy lunch lady to get your fix.  The Meltshop space is familiar as is dish, but served with a twist.  A long counter wraps the open kitchen composed of steel and tiles.  However, unlike typical subway tiles, these are the color of American cheese and run diagonally.   Above the kitchen is a large black and white menuboard to guide you thought the difficult decision making process.   Let’s face it: choosing between gruyere and cheddar is hard.  The rest of the space is clad is clad in rustic rough oak, also running in every direction.  Windows line the long wall, giving a view into the adjacent park, where there are more tables for those who prefer to lunch al fresco.  And if you need help finding the space: just look for the giant illuminated spatula at the entrance. You can’t miss it.  

&#60;img src="http://payload64.cargocollective.com/1/1/50674/3581371/nasa.jpg" width="591" height="768" width_o="591" height_o="768" src_o="http://payload64.cargocollective.com/1/1/50674/3581371/nasa_o.jpg" data-mid="18536128"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/1/50674/3581371/man on the moon_640.jpg" width="640" height="859" width_o="1192" height_o="1600" src_o="http://payload64.cargocollective.com/1/1/50674/3581371/man on the moon_o.jpg" data-mid="18536077"  border="0" align="left"/&#62;&#60;img src="http://payload64.cargocollective.com/1/1/50674/3581371/2001-a-space_640.jpg" width="640" height="464" width_o="1852" height_o="1343" src_o="http://payload64.cargocollective.com/1/1/50674/3581371/2001-a-space_o.jpg" data-mid="18535940"  border="0" align="left"/&#62;

Melt Shop NYC</description>
		
		<excerpt>  Best Grilled Cheese Lands on Planet Earth  Ok so maybe you are not actually going back-to-school but you can still dine like you are.   Word is that the best...</excerpt>

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	</item>
		
		
	<item>
		<title>Sobou</title>
				
		<link>http://nemaworkshop.com/Sobou</link>

		<comments>http://nemaworkshop.com/following/nemaworkshop.com/Sobou</comments>

		<pubDate>Thu, 24 May 2012 15:37:27 +0000</pubDate>

		<dc:creator>nemaworkshop</dc:creator>
		
		<category><![CDATA[Sobou captures the idea of mixology as it relates to not only cocktails but also Jazz and the dark arts.]]></category>

		<guid isPermaLink="false">1777621</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU 05_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU 05_o.jpg" data-mid="22381938"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU 06_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU 06_o.jpg" data-mid="22381940"  border="0" align="left"/&#62;

MIXOLOGY : JAZZ + DARK ARTS

That New Orleans is the birthplace of both the cocktail and Jazz is not surprising as it is a city with diverse cultural currents that mingle and re-inform each other.  Sobou captures the idea of mixology as it relates to not only cocktails but also Jazz and the dark arts.  Each of the spaces in the restaurant has a distinctive interpretation of the concept of mixology.   Leading the restaurant is Ti Brennan, an authority on cocktails whose most recent publication is a book about cocktails and the stories behind them.  

Visible from all dining spaces is a gently curving brass bar.  The honey granite bar top is interrupted at the chef’s table where it becomes an elliptical glowing surface of light.  The illuminated backbar is framed by brass, so much like the giant brass flared light fixtures in the main dining room, it is again the sculptural brass element which anchors the immediate environment.  Meanwhile, the raw existing brick walls ground the project, keeping the atmosphere relaxed.  The bar area demonstrates succinctly the interplay between new and old, fancy and familiar, rough and slick.  Ultimately, this will be a place where mixologists gather to appreciate a hand-crafted cocktail, yet also it will be a place for locals to simply unwind and swap stories.  


&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU 02_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU 02_o.jpg" data-mid="22381930"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU_02_PHOTOCREDIT MICHAEL KLEINBERG W_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU_02_PHOTOCREDIT MICHAEL KLEINBERG W_o.jpg" data-mid="21645253"  border="0" align="left"/&#62;

The entry and front dining space recalls an apothecary which speaks to the origins of the cocktail. The story goes that in the 1830’s Antoine Peychaud, a creole apothecary, created his own mixture of bitters with an imported Sazerac cognac.  Peychaud served his elixir in an egg cup which in french is a “coquetier” and eventually transformed into the word “cocktail.” 

&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU 04_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU 04_o.jpg" data-mid="22381935"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU 09_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU 09_o.jpg" data-mid="22383210"  border="0" align="left"/&#62;



 From floor-to-ceiling the walls are clad in bottles and the space is divided by apothecary cases. These illuminated display cases house the Museum of the American Cocktail’s collection of vintage and unique cocktail glasses, tools and shakers. 

&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU 08_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU 08_o.jpg" data-mid="22381924"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU_03_PHOTOCREDIT MICHAEL KLEINBERG W_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU_03_PHOTOCREDIT MICHAEL KLEINBERG W_o.jpg" data-mid="21645256"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU_01_PHOTOCREDIT MICHAEL KLEINBERG W_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/SOBOU_01_PHOTOCREDIT MICHAEL KLEINBERG W_o.jpg" data-mid="21645240"  border="0" align="left"/&#62;

PAST  PRESENT  FUTURE

Within the restaurant lies a balance between existing and new materials, so the existing brick walls remain exposed.  Typical of the European-inspired historic residences of the French Quarter, the floor surface throughout is a large geometric stone tile.  Suspended in the main dining room are two large brass light fixtures recalling a form similar to the flared end of a trumpet.  Measuring 8' and 14' diameters they illuminate and define the large dining space.  Above the 3 free-standing banquettes is a 30' long box with a one-way mirror face.   Inside, illuminated bottles reflect and repeat into infinity, suggestive of mystery and magical potions.  





&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/bar23_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/bar23_o.jpg" data-mid="17879238"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/dining 1 - 2_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/dining 1 - 2_o.jpg" data-mid="17879242"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/section-bar-beergarden22_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/section-bar-beergarden22_o.jpg" data-mid="17881233"  border="0" align="left"/&#62;

Adjacent the bar is a modern beer garden where in there are beer taps built directly into the tables and self-service enomatic wine machines.   Illuminating the solid wood tables are rectangular brass light fixtures suspended above each.  Only when the guest is sitting on the upholstered bench will he notice the interior of the light fixtures reveal historic oil painting portraits of women's eyes.  Each woman’s gaze women contain a power and mystery which is uniquely captivating.  Thus while the exterior of the shades are a direct reference to brass and its role in Jazz, the interior of these pendants suggest a concurrent yet alternative underground movement in the city of New Orleans.

&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/lobby11 with ppl- final layers merged_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/lobby11 with ppl- final layers merged_o.jpg" data-mid="17880548"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/main dining_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/main dining_o.jpg" data-mid="17879248"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/silver hill lighting_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/silver hill lighting_o.jpg" data-mid="17880784"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/1777621/043_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1777621/043_o.jpg" data-mid="17880781"  border="0" align="left"/&#62;
</description>
		
		<excerpt>  MIXOLOGY : JAZZ + DARK ARTS  That New Orleans is the birthplace of both the cocktail and Jazz is not surprising as it is a city with diverse cultural currents...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/50674/1777621/prt_1350076163.jpg" />

	</item>
		
		
	<item>
		<title>Vegas </title>
				
		<link>http://nemaworkshop.com/Vegas</link>

		<comments>http://nemaworkshop.com/following/nemaworkshop.com/Vegas</comments>

		<pubDate>Thu, 12 Apr 2012 18:28:21 +0000</pubDate>

		<dc:creator>nemaworkshop</dc:creator>
		
		<category><![CDATA[The proposal for the Winebar + Café within Ceasars’ Palace interrupts the Imperial Roman interiorscape with a modern wine + coffee bar. ]]></category>

		<guid isPermaLink="false">667108</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/50674/667108/V-AFP01 FINAL_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/667108/V-AFP01 FINAL_o.jpg" data-mid="3456685"  border="0" align="left"/&#62;

Winebar + Cafe in Ancient Roman Interiorscape

Vegas is the ultimate collage.  It encompasses from Egyptian Pyramids to the Eiffel tower to Venice to Ancient Rome.  It is an architectural fiction where the only constant is excess.  The proposal for the Winebar + Café within Ceasars’ Palace interrupts the Roman interiorscape with a modern wine + coffee bar.  Maximizing the potential for social interaction, are round banquettes, a subtly curving drink rail, communal hightops and a circular bar.  The center is punctured by an existing statue of Caesar himself.  Periodically, the lights dim for the laser show.   Because it’s Vegas.


&#60;img src="http://payload.cargocollective.com/1/1/50674/667108/Birds Eye4_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/667108/Birds Eye4_o.jpg" data-mid="3456812"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/1/50674/667108/Bar_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/667108/Bar_o.jpg" data-mid="3456439"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/1/50674/667108/Cafe_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/667108/Cafe_o.jpg" data-mid="3456445"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/667108/Cafe2_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/667108/Cafe2_o.jpg" data-mid="3456694"  border="0" align="left"/&#62;


</description>
		
		<excerpt>  Winebar + Cafe in Ancient Roman Interiorscape  Vegas is the ultimate collage.  It encompasses from Egyptian Pyramids to the Eiffel tower to Venice to Ancient...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/50674/667108/prt_1334271406.jpg" />

	</item>
		
		
	<item>
		<title>Awards</title>
				
		<link>http://nemaworkshop.com/Awards</link>

		<comments>http://nemaworkshop.com/following/nemaworkshop.com/Awards</comments>

		<pubDate>Mon, 25 Jul 2011 16:02:34 +0000</pubDate>

		<dc:creator>nemaworkshop</dc:creator>
		
		<category><![CDATA[recent awards]]></category>

		<guid isPermaLink="false">1776771</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/50674/1776771/006_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1776771/006_o.jpg" data-mid="8755596"  border="0" align="left"/&#62;

Travel and Leisure - Best Restaurant 2009

Contract - Best Restaurant 2009

Hospitality Design - Casual Restaurant Finalist 2009

Travel and Leisure - Best Restaurant Finalist 2010

Hospitality Design - Best Casual Restaurant 2011

Floor Focus - Best Restaurant 2011
</description>
		
		<excerpt>  Travel and Leisure - Best Restaurant 2009  Contract - Best Restaurant 2009  Hospitality Design - Casual Restaurant Finalist 2009  Travel and Leisure - Best...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/50674/1776771/prt_1311626989.jpg" />

	</item>
		
		
	<item>
		<title>Recent</title>
				
		<link>http://nemaworkshop.com/Recent</link>

		<comments>http://nemaworkshop.com/following/nemaworkshop.com/Recent</comments>

		<pubDate>Tue, 28 Jun 2011 17:22:37 +0000</pubDate>

		<dc:creator>nemaworkshop</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">603323</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/lobby-day time_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/lobby-day time_o.jpg" data-mid="17581280"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/cafeteria reno_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/cafeteria reno_o.jpg" data-mid="16309004"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/CULTURE PROJECT INSTALLATION2_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/CULTURE PROJECT INSTALLATION2_o.jpg" data-mid="16297953"  border="0" align="left"/&#62;
nemaworkshop collaboration with Culture Project for the production of In Masks Outrageous and Austere, a play by Tennessee Williams. 


http://www.cultureproject.org/

http://www.masksoutrageous.com/



&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/INDIA OFFICE OPEN_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/INDIA OFFICE OPEN_o.jpg" data-mid="15015427"  border="0" align="left"/&#62;







&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/W MC CORNER MIRROR PEELING_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/W MC CORNER MIRROR PEELING_o.jpg" data-mid="8478803"  border="0" align="left"/&#62;


Mirror sandwich - Eat your heart out ! 


&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/POEM016_16_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/POEM016_16_o.jpg" data-mid="6810960"  border="0" align="left"/&#62;
- Matt Robinson 



&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/SILVER HILL PINS_12_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/SILVER HILL PINS_12_o.jpg" data-mid="6725718"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/silver hill action_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/silver hill action_o.jpg" data-mid="6726398"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/SILVER HILL PINS 3_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/SILVER HILL PINS 3_o.jpg" data-mid="6726397"  border="0" align="left"/&#62;

Recent collaboration with Silver Hill Atelier.   

http://www.silverhillarts.com/




&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/triangle model_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/triangle model_o.jpg" data-mid="5973073"  border="0" align="left"/&#62;


&#62;&#62;&#62;&#62;&#62;&#62;&#62;geometry!&#62;&#62;&#62;&#62;&#62;&#62;&#62;



&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/LA VIE _640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/LA VIE _o.jpg" data-mid="5891830"  border="0" align="left"/&#62;
 

Excerpt from La Vie 


&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/new orleans 00_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/new orleans 00_o.jpg" data-mid="3707613"  border="0" align="left"/&#62;

We just came back from New Orleans - city of Louis Armstrong AND Fats Domino!     Whoa Nelly. 

W French Quarter

&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/light 2_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/light 2_o.jpg" data-mid="8511798"  border="0" align="left"/&#62;
light + lines 


&#60;img src="http://payload.cargocollective.com/1/1/50674/603323/IMG_1340_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/603323/IMG_1340_o.jpg" data-mid="3198490"  border="0" align="left"/&#62;

Elvis spotted at d'espresso.  

</description>
		
		<excerpt>         nemaworkshop collaboration with Culture Project for the production of In Masks Outrageous and Austere, a play by Tennessee Williams.   ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/50674/603323/prt_1284592839.jpg" />

	</item>
		
		
	<item>
		<title>Toby's Estate</title>
				
		<link>http://nemaworkshop.com/Toby-s-Estate</link>

		<comments>http://nemaworkshop.com/following/nemaworkshop.com/Toby-s-Estate</comments>

		<pubDate>Mon, 28 Mar 2011 16:10:36 +0000</pubDate>

		<dc:creator>nemaworkshop</dc:creator>
		
		<category><![CDATA[Coffee from the land of Oz , in WIlliamsburg.  ]]></category>

		<guid isPermaLink="false">1231276</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/50674/1231276/tobys 1_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1231276/tobys 1_o.jpg" data-mid="16340420"  border="0" align="left"/&#62;

Coffee Laboratory + Lounge


Australian coffee hits the streets of Williamsburg.  The bold move in to the heart of hipster territory is backed by a devoted following the other side of the Pacific.  Toby’s Estate operates independent of cultural and social influences - it’s more fun to make your own rules.    


&#60;img src="http://payload.cargocollective.com/1/1/50674/1231276/tobys 2_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1231276/tobys 2_o.jpg" data-mid="16340428"  border="0" align="left"/&#62;

nemaworkshop is designing the US flagship for Australia's leading coffee empire.  Not your average coffee shop, Toby's estate is the epicenter of coffee knowledge.  The baristas know their roasts and are willing to share the entire timeline of your coffee from bean to brew.  The production process culminates with a giant coffee roaster on display for particularly enthusiastic pupils.  The space itself nurtures exploration, investigation, and social interaction.  Laboratory and living room merge into space which is expository, comfortable and ultimately fresh as the coffee.  



&#60;img src="http://payload.cargocollective.com/1/1/50674/1231276/tobys 3_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1231276/tobys 3_o.jpg" data-mid="16340434"  border="0" align="left"/&#62;

The entrance into the space follows a ramp which leads the guest to a wood bar with marble top, designed to maximize the social interaction between client and barista.  Since Toby’s Estate not only serves coffee but educates about coffee, the roaster is on display and viewed through a glass window is a space dedicated to tasting subtle bean and roasting distinctions – The Cupping Room.   The main space hosts a variety of seating options including a high top communal table and a super long chesterfield banquette.  


&#60;img src="http://payload.cargocollective.com/1/1/50674/1231276/tobys 4_9_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1231276/tobys 4_9_o.jpg" data-mid="16342179"  border="0" align="left"/&#62;

From the exterior the space reads as a stage: it is elevated from the street and the shelf-lined walls taper toward the bar.  The exaggerated perspective presents the activities as a performance.  Though the performance in this case is more of an everyday, local, kicked-back flavor.


&#60;img src="http://payload.cargocollective.com/1/1/50674/1231276/AU55_edited2_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/1231276/AU55_edited2_o.jpg" data-mid="5949878"  border="0" align="left"/&#62;

 Formerly a meat locker, the Williamsburg space is designed to become a comfortable, casual environment for neighbors to connect with one another.  While typically coffee shops are more of a thoroughfare, Toby’s Estate is a coffee lounge, an open invitation to the neighborhood.</description>
		
		<excerpt>  Coffee Laboratory + Lounge   Australian coffee hits the streets of Williamsburg.  The bold move in to the heart of hipster territory is backed by a devoted...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/50674/1231276/prt_1334258258.jpg" />

	</item>
		
		
	<item>
		<title>W FQ</title>
				
		<link>http://nemaworkshop.com/W-FQ</link>

		<comments>http://nemaworkshop.com/following/nemaworkshop.com/W-FQ</comments>

		<pubDate>Sun, 21 Nov 2010 15:28:06 +0000</pubDate>

		<dc:creator>nemaworkshop</dc:creator>
		
		<category><![CDATA[The French Quarter marks a unique spot in space and time where sequential time dissolves.  The past collapses into the present and time becomes subjective.]]></category>

		<guid isPermaLink="false">651772</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/50674/651772/DSC_3940_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/651772/DSC_3940_o.jpg" data-mid="22379632"  border="0" align="left"/&#62;
Shadow and Rhythm 

Hidden down cobblestone streets, behind the historical facades and balconies of the French Quarter, a mysterious underground universe lingers.  From the tarot reader who reads cards in the flickering shadows thrown from a gas lamp to the soothsayer whispering voodoo charms, the allure of magic and mystery is intoxicating.

&#60;img src="http://payload.cargocollective.com/1/1/50674/651772/DSC_3942_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/651772/DSC_3942_o.jpg" data-mid="22379633"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/651772/LOBBY 01_10_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/651772/LOBBY 01_10_o.jpg" data-mid="22379639"  border="0" align="left"/&#62;


 Meanwhile, jazz pulses through the veins of the French quarter, spilling out of homes and clubs throughout the neighborhood.  Moody jazz is the soundtrack to this alternate reality, laden with secrets, mystery and unusual perspectives.   A place where vision is not about what you see but what you perceive.   As the rite continues, dancing ensues in public spaces while in candlelit corners clandestine meetings and tarot cards unfold. Throughout the evening, secrets are kept, offerings made and mysteries revealed.


&#60;img src="http://payload.cargocollective.com/1/1/50674/651772/W FRENCH QUARTER_05_PHOTOCREDIT MICHAEL KLEINBERG W_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/651772/W FRENCH QUARTER_05_PHOTOCREDIT MICHAEL KLEINBERG W_o.jpg" data-mid="21646532"  border="0" align="left"/&#62;

The corner not only redefines the room architecturally, creating a new volume it also allows light to spill into the space.   The interior graphic is an image which wraps the interior volume while simultaneously asserting one of the two storylines.  


&#60;img src="http://payload.cargocollective.com/1/1/50674/651772/W FRENCH QUARTER_06_PHOTOCREDIT MICHAEL KLEINBERG W_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/651772/W FRENCH QUARTER_06_PHOTOCREDIT MICHAEL KLEINBERG W_o.jpg" data-mid="21646525"  border="0" align="left"/&#62;

The minibar presents itself as a W interpretation of an altar.  The reflective faceted box isolates and frames portions of the image – as you reach for the door you might find her mouth which might shift to become a portion of her ear.  Whereas a traditional altar would have candles lining the top surface, this top surface is an illuminated plane.   

&#60;img src="http://payload.cargocollective.com/1/1/50674/651772/MODEL ROOM CONVEX_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/651772/MODEL ROOM CONVEX_o.jpg" data-mid="17581582"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/651772/pins_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/651772/pins_o.jpg" data-mid="17581910"  border="0" align="left"/&#62;

Opposite, the convex mirror expands on the reflections and gives yet another reading of the image.  Like a crystal ball it reveals an image both seductive and alluring in its distortion.   Adjacent the convex mirror is the record player from the Jazz Preservation Hall, not only reminding you that you are in the city where jazz was born but furthermore lending a moody, soulful soundtrack to your stay.  


&#60;img src="http://payload.cargocollective.com/1/1/50674/651772/bathroom_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/651772/bathroom_o.jpg" data-mid="17582014"  border="0" align="left"/&#62;

The firey copper bathroom relates to not only the gas-lit fountain in the W courtyard but more largely the play between fire and water occurring throughout the French Quarter.  Gas lanterns line the cobblestone alleys and inside intimate courtyard gardens water splashes and fire flickers in the fountains. 


&#60;img src="http://payload.cargocollective.com/1/1/50674/651772/MINIBAR_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/651772/MINIBAR_o.jpg" data-mid="22380388"  border="0" align="left"/&#62;

Drawing on the culture of New Orleans and more specifically the subtexts of Dark Arts, Tarot and Jazz, the guestrooms capture a particular atmosphere of mystery and intrigue.   Anchoring the design to the physical context are the chevron floor pattern and the shutters.  While they link W guestroom and historic residences of the French Quarter, the gold accent in the chevron floor pattern injects it with the W DNA. The clean, low, high-gloss white millwork establishes a modern framework for the design.   


 &#60;img src="http://payload.cargocollective.com/1/1/50674/651772/DSC_3881 ELEV lobby_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/651772/DSC_3881 ELEV lobby_o.jpg" data-mid="22379629"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/651772/W FRENCH QUARTER_01_PHOTOCREDIT MICHAEL KLEINBERG W_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/651772/W FRENCH QUARTER_01_PHOTOCREDIT MICHAEL KLEINBERG W_o.jpg" data-mid="21646527"  border="0" align="left"/&#62;

</description>
		
		<excerpt> Shadow and Rhythm   Hidden down cobblestone streets, behind the historical facades and balconies of the French Quarter, a mysterious underground universe lingers. ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/50674/651772/prt_1350067292.jpg" />

	</item>
		
		
	<item>
		<title>Groupsoft</title>
				
		<link>http://nemaworkshop.com/Groupsoft</link>

		<comments>http://nemaworkshop.com/following/nemaworkshop.com/Groupsoft</comments>

		<pubDate>Wed, 27 Oct 2010 08:45:49 +0000</pubDate>

		<dc:creator>nemaworkshop</dc:creator>
		
		<category><![CDATA[The office for Groupsoft in Gurgaon reinforces collaboration, embedding informal communal spaces within the central workstations.  ]]></category>

		<guid isPermaLink="false">702988</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/50674/702988/G-02 copy2_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/702988/G-02 copy2_o.jpg" data-mid="3450793"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/702988/G-03 copy copy_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/702988/G-03 copy copy_o.jpg" data-mid="3450624"  border="0" align="left"/&#62;
Continuous surface
As a financial and industrial powerhouse, the city of Gurgaon is a hotbed of technological innovation.  For Groupsoft's office space in Gurgaon, nemaworkshop found inspiration in the the company's specific organizational structure.  Because Groupsoft emphasizes collaboration, a major component of the designs is the integration of communal spaces to accommodate informal meetings between team members.  Central to the both proposed design are workstations optimized for teamwork.  

In option 1, a continuous surface which defines the desk itself and the overhead structure.  Catering to the young and energetic staff the design incorporates a gaming room and a lounge space, encouraging staff members to interact with their colleagues in more casual contexts.  

&#60;img src="http://payload.cargocollective.com/1/1/50674/702988/G-09 copy copy_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/702988/G-09 copy copy_o.jpg" data-mid="3454495"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/702988/G-10 copy_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/702988/G-10 copy_o.jpg" data-mid="3451759"  border="0" align="left"/&#62;
Office topography
In option 2, the seating areas interrupt the giant work surfaces creating an immense cohesive topographical landscape.  It integrates multiple types of seating and an enormous work surface which in turn serves as the connective tissue binding the communal areas.  Ultimately the Groupsoft prototypes demonstrate that the physical working environment should reflect the underlying structure of the company. </description>
		
		<excerpt> Continuous surface As a financial and industrial powerhouse, the city of Gurgaon is a hotbed of technological innovation.  For Groupsoft's office space in Gurgaon,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/50674/702988/prt_1288123776.jpg" />

	</item>
		
		
	<item>
		<title>Talk</title>
				
		<link>http://nemaworkshop.com/Talk-1</link>

		<comments>http://nemaworkshop.com/following/nemaworkshop.com/Talk-1</comments>

		<pubDate>Mon, 18 Oct 2010 13:44:59 +0000</pubDate>

		<dc:creator>nemaworkshop</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">603324</guid>

		<description>















 Living in New Orleans is like drinking blubber through a straw.   Even the air is caloric.


-  Andrei Codrescu  









</description>
		
		<excerpt>                 Living in New Orleans is like drinking blubber through a straw.   Even the air is caloric.   -  Andrei Codrescu            </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/50674/603324/prt_1283266145.jpg" />

	</item>
		
		
	<item>
		<title>The Smith</title>
				
		<link>http://nemaworkshop.com/The-Smith</link>

		<comments>http://nemaworkshop.com/following/nemaworkshop.com/The-Smith</comments>

		<pubDate>Sun, 10 Oct 2010 19:33:27 +0000</pubDate>

		<dc:creator>nemaworkshop</dc:creator>
		
		<category><![CDATA[With a buzzing location in the East Village, The Smith is opening a second location in the neighborhood of Turtle Bay, bringing with it the principles of good and honest American cuisine.]]></category>

		<guid isPermaLink="false">692625</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/50674/692625/15 for website_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/692625/15 for website_o.jpg" data-mid="16349810"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/692625/HIGHTOP_640.png" width="640" height="464" width_o="1080" height_o="783" src_o="http://payload.cargocollective.com/1/1/50674/692625/HIGHTOP_o.png" data-mid="17583704"  border="0" align="left"/&#62;

Neighborhood: Turtle Bay

For its second location The Smith positioned itself in the Turtle Bay neighborhood.  Since the 1960’s the area has attracted prominent figures including actress Katharine Hepburn, composer Stephen Sondheim, editor Maxwell Perkins, anchorman Walter Cronkite and writers E.B. White and Kurt Vonnegut.  Still, what draws people to the area is the sense of community and the preservation of a residential character.  Working within this particular social climate, the restaurant design needed to cater not only to its existing following but adapt to fit its new context. 



&#60;img src="http://payload.cargocollective.com/1/1/50674/692625/BAR_640.png" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/692625/BAR_o.png" data-mid="17583036"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/692625/PDR_640.png" width="640" height="464" width_o="1080" height_o="783" src_o="http://payload.cargocollective.com/1/1/50674/692625/PDR_o.png" data-mid="17584233"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/692625/02 for website_640.jpg" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/692625/02 for website_o.jpg" data-mid="16342314"  border="0" align="left"/&#62;

High Volume

In addition to the new social context, the second major departure from the first location is the size.  With a 270 seat capacity including a Private Dining Room with enormous skylights capable of holding 70 seated guests, it’s a high-volume restaurant.  Thus the design challenge was: how to make a really big restaurant feel busy and vibrant?   For starters, the bar is 60 feel long, a place to meet after work and linger.   Adjacent, the hightop communal table contributes to the neighborhood atmosphere.  

&#60;img src="http://payload.cargocollective.com/1/1/50674/692625/MIRRORS_640.png" width="640" height="464" width_o="1080" height_o="783" src_o="http://payload.cargocollective.com/1/1/50674/692625/MIRRORS_o.png" data-mid="17583319"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/692625/LONG SHOT_640.png" width="640" height="464" width_o="1440" height_o="1044" src_o="http://payload.cargocollective.com/1/1/50674/692625/LONG SHOT_o.png" data-mid="17583685"  border="0" align="left"/&#62;

Three New Yorks
“There are roughly three New Yorks. There is, first, the New York of the man or woman who was born there, who takes the city for granted and accepts its size, its turbulence as natural and inevitable. Second, there is the New York of the commuter--the city that is devoured by locusts each day and spat out each night. Third, there is New York of the person who was born somewhere else and came to New York in quest of something. Of these trembling cities the greatest is the last--the city of final destination, the city that is a goal. It is this third city that accounts for New York’s high strung disposition, its poetical deportment, its dedication to the arts, and its incomparable achievements. Commuters give the city its tidal restlessness, natives give it solidity and continuity, but the settlers give it passion."     


-E. B. White "Here is New York" (1948)

&#60;img src="http://payload.cargocollective.com/1/1/50674/692625/EXT_640.png" width="640" height="464" width_o="1080" height_o="783" src_o="http://payload.cargocollective.com/1/1/50674/692625/EXT_o.png" data-mid="17583185"  border="0" align="left"/&#62;

Vibrancy + Energy


The dining room is subtly divided by long banquettes into more intimate zones.   Inspired by the benches in nearby parks, the banquettes are made of wood slats yet adapted for comfortable dining with an upholstered leather seat.  Meanwhile, the glistening tiles and the multiple mirrors create active surfaces where activity and movement are captured and then proliferate. Ultimately, the place buzzes with energy.  



&#60;img src="http://payload.cargocollective.com/1/1/50674/692625/BOTH_640.png" width="640" height="464" width_o="1080" height_o="783" src_o="http://payload.cargocollective.com/1/1/50674/692625/BOTH_o.png" data-mid="17584095"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/50674/692625/BOTTLES_640.png" width="640" height="464" width_o="1080" height_o="783" src_o="http://payload.cargocollective.com/1/1/50674/692625/BOTTLES_o.png" data-mid="17584318"  border="0" align="left"/&#62;
</description>
		
		<excerpt>  Neighborhood: Turtle Bay  For its second location The Smith positioned itself in the Turtle Bay neighborhood.  Since the 1960’s the area has attracted prominent...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/50674/692625/prt_1348245409.png" />

	</item>
		
	</channel>
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